Last weekend, the IMATS (International Make-Up Artist Trade Show) came to London. The IMATS is the make-up world’s biggest trade show and gathering, where thousands of make-up artists as well as make-up enthusiasts come together to enjoy three days of discussing, collecting, displaying and learning about make-up. It is a chance for up-and-coming artists to show off their talent but also for well known brands to display their products as well as letting visitors’ browse through new products.
Karla Powell, a UK-based make-up artist, demonstrated her amazing work on the CrownbrushUK stand where she created two looks, Pop Art and Snow Queen. Karla used MesmerEyez contacts for both of her looks, in order to achieve the best effects on her models.